Our discussions on lead generation, conversion strategies, e-commerce growth, and first party data optimization were truly eye-opening
1PD Ops
London Performance Marketing Summit
Learn how top media buyers run campaigns using 1P data, while others are still figuring it out.
Their playbooks and SOPs, shared with the 1PD Ops community: Health & Wellness on Meta, custom attribution and more.
- Tue 13 Oct 2026
- 9:00am–3:40pm, drinks after
- 8 Fenchurch Place, EC3
Not for profit · No sponsors · Co-hosted by CustomerLabs × HighLevel
Speakers from Jellyfish, LoopRX, Wype, HighLevel & CustomerLabs
Seven playbooks. One day. Put them to work Wednesday.
Signal Engineering
Your ad platforms are only as smart as the data you feed them.
The first-party events and values that make them chase margin.
New Customer Acquisition
Stop paying to win customers you already have.
How to tell the platforms who’s new, and bid for them.
Scaling Multiple Categories
Every category can scale. Not just your bestseller.
Category-level signals that let each line earn its own spend.
Attribution
Stop trusting the platform’s own report card.
How to judge what ads actually drove, beyond last click.
Health & Wellness
Meta’s health restrictions don’t have to end your growth.
What’s restricted, what still works, and how to keep campaigns learning.
High-Quality Leads
Cheap leads are the most expensive thing you buy.
How to feed lead quality back from your CRM, so platforms find buyers.
Creative at Scale
Scale creative with AI, steered by your own data.
How to use creative intelligence and Gen AI to make what converts, beyond DCO.
The stage
No influencers. No sponsors. Just top media buyers.
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Founder
Expertise in scaling paid socials for D2C brands
Sam Follett
Founder, LoopRX
Synopsis:
I’ll be discussing how first-party data can help ecommerce and ticketing brands solve attribution and build better signals for ad platforms.
I’ll also cover how connecting data and attribution can improve campaign optimization and measurement.
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Analytics Consultant
CRO, Attribution and Analytics expert for D2C and B2C
Luke Carthy
Ecommerce attribution and analytics consultant
Synopsis:
The marketing world is still obsessed with last-click attribution, but it’s no longer a reliable performance metric. Attribution has changed, the way in which we measure users and performance has changed.
In this session, I’ll discuss how we should now be looking at attribution to win and better understand where our customers are coming from.
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Cloud, Data & AI Strategist
Expert in Creative Intelligence
Daniel Smulevich
Executive Vice President, Jellyfish
Synopsis:
I’ll be discussing how generative AI is changing creative testing and activation, where DCO fell short, and what becomes possible when creative production, testing and media run as one system.
I’ll also cover the build vs. buy decision, why creative data matters, and where marketers should start from.
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Head of Growth
D2C advisor for Growth and Acquisition
Dan Mason
Head of Growth, Wype
Synopsis:
Rising CAC and fragmented journeys have rewritten ecommerce growth. See the levers that actually work in 2026 first-party signals, incrementality and profit-led scaling.
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New Age Strategist
Engagement and retention expert
Ryan Brown
Field Marketing Representative, HighLevel LLC
Synopsis:
I’ll be discussing how agencies and service businesses can unify their customer data and turn it into better marketing signals.
I’ll also cover what’s working across the HighLevel community — connecting events, conversations and campaigns to run growth on first-party data.
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Founder
Helps brand by powering 1PD Signals to scale business KPIs
Vishnu Vankayala
Founder, CustomerLabs
Synopsis:
I’ll be discussing why performance marketing needs to go beyond creatives and hooks and how 1PD signals, analytics, and attribution help brands optimize campaigns around real business goals: new customer growth, profit, ROAS, and customer value.
-
Speaker to be announced.
To BeAnnounced
Sam Follett
Founder, LoopRX
Scaling paid social for D2C brands
How first-party data helps ecommerce and ticketing brands solve attribution and build better signals for ad platforms.
Plus how connecting data and attribution improves campaign optimisation and measurement.
Luke Carthy
Ecommerce attribution & analytics consultant
CRO and attribution for D2C and B2C
The marketing world is still obsessed with last-click attribution, but it’s no longer a reliable performance metric. Attribution has changed, and so has the way we measure users and performance.
How to look at attribution now, to win and to understand where customers actually come from.
Daniel Smulevich
EVP, Jellyfish
Creative intelligence, cloud and AI
How generative AI is changing creative testing and activation, where DCO fell short, and what becomes possible when creative production, testing and media run as one system.
Plus the build vs. buy decision, why creative data matters, and where to start.
Dan Mason
Head of Growth, Wype
D2C growth and acquisition
Rising CAC and fragmented journeys have rewritten ecommerce growth. The levers that actually work in 2026: first-party signals, incrementality and profit-led scaling.
Ryan Brown
Field Marketing, HighLevel
Engagement and retention
How agencies and service businesses can unify customer data and turn it into better marketing signals.
What’s working across the HighLevel community — connecting events, conversations and campaigns to run growth on first-party data.
Vishnu Vankayala
Founder, CustomerLabs
1PD signals that scale business KPIs
Why performance marketing needs to go beyond creatives and hooks — and how 1PD signals, analytics and attribution help brands optimise campaigns around real business goals: new customer growth, profit, ROAS and customer value.
Sixth speaker Confirming shortly Announced here first
The final session is still being locked in. Expect the same thing every other seat on this stage is here for: an account they run themselves, the signals they send it, and the numbers that moved.
From past editions
Don’t take our word for it.
Their actionable insights are already sparking ideas I am eager to implement
It was an amazing experience to connect with industry experts, network with like minded professionals, and hear from some of the top speakers in the field
Thrilled to have attended the #1PDOpsSummit by CustomerLabs 1PD Data Ops !
Made some great connections and met amazing professionals in the industry
Had a great time hearing industry leaders and networking with a community of like-minded folks at #1PDOpsSummit
CustomerLabs 1PD Data Ops has a new solution to take our first party data integration to the next level
The pass
Book your exclusive pass
Live
Community Pass
For media buyers, founders, agencies and ecommerce leads.
£49
What’s included
- All six sessions, one track
- Lunch, tea and drinks after
- A room of top media buyers. No sales pitches from the stage.
No refunds, but you can transfer your pass up to 7 days before, with our written OK. Refund policy
What’s included
- All six sessions, one track
- Lunch, tea and drinks after
- A room of top media buyers. No sales pitches from the stage.
The agenda
One track. Zero sales pitches.
No clashes, so you don’t have to choose.
- Starts 9:00am, travel in that morning
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09:00 AM - 9:15 AM
Welcome & Opening Remarks
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09:20 AM - 10:00 AM
Panel discussion
AI in Performance Marketing: What Should You Automate, What Should You Own?
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10:00 AM - 10:15 AM
Tea, Biscuits & a Quick Reset
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10:20 AM - 11:15 AM
Beyond Creatives: Achieve your business goals by training with 1P Signals walking beyond creatives.
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11:20 AM - 12:00 PM
From Lead to Revenue: Building a Full-Funnel Growth Engine with GHL
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12:00 PM - 12:45 PM
Lunch & a Proper Catch-Up
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12:50 PM - 1:30 PM
The Performance Marketing Pub Quiz: Test your knowledge. Win some seriously good prizes.
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1:30 PM - 2:00 PM
Last click attribution is dying — measure the actual performance for your brand
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2:10 PM - 2:40 PM
How ecommerce growth has changed in 2026 — the playbook
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3:00 PM - 3:40 PM
Creative at Scale: What Gen AI Makes Possible Beyond DCO
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3:45 PM - 4:00 PM
One Last Cuppa & Cheers
Co-hosted by
- Why £49? It’s not for profit: tickets pay for the room, lunch and drinks. The Community Pass stays at £49 until the Regular Pass opens at £149.
- No sponsors. No one paid for a slot on stage.
- Who’s in the room? Media buyers, founders, agency and ecommerce leads: the people who run the campaigns, not the people selling to them.
Straight answers
Questions, answered
When does it start and finish?
Sessions run 9:00am to 3:40pm, then a last cuppa and drinks.
Where exactly is it?
8 Fenchurch Place, EC3. The map at the bottom of the page has directions.
Who is it for?
Media buyers who own the numbers: in-house, agency and founder-led, in ecommerce and lead gen.
Is it a sales pitch?
No. There are no sponsors and no paid slots. Speakers from the two co-hosts are listed with their companies, so you know who’s talking.
Can I get a receipt for expenses?
Yes. Email [email protected] from the address you booked with.
Can I get a refund or transfer my pass?
Passes are non-refundable, but you can transfer yours up to 7 days before the event with our written approval. Refund policy
What should I bring?
The problem you’re stuck on. There’s time with the speakers over lunch and drinks.
Have Questions?
Get In Touch With Us! [email protected]