Enough of Creative. Let’s talk Data and Signals.
1PD
ps
Performance Marketing Summit
London Edition
For performance marketers who care about business KPIs. Train Meta, Google and TikTok with first-party data.
Book your pass now →Date
13 OCT
Time
10:00 AM onwards
Venue
Central London · TBA
Tie breaker · eligibility check
Where does the learning happen in your ads?
Five seconds, no looking it up.
The answer
Pick one on the leftTop.
We’ll tell you straight away, and whether this day is worth your Wednesday.
Dear Ecommerce Marketers,
Let’s smash your KPIs.
Train your ad algorithm for your business goals using first-party data ops. You’re not doing it wrong. The platform just doesn’t know enough to help you. Pick the one that sounds like your week.
What you’ve been told
“Go broad. Trust Advantage+.”
What’s actually going on
The platform counts a repeat buyer as a win, because nobody told it otherwise. Feed it new-customer-only conversions and it starts hunting people you don’t already have.
Session: making new customers the bid signal
What you’ve been told
“Work it out in a spreadsheet once the month closes.”
What’s actually going on
Reported CAC includes people who were buying anyway. Send new-customer conversions back and nCAC becomes something the platform optimises towards, not something you calculate afterwards.
Session: nCAC as a live metric
What you’ve been told
“Raise the tROAS.”
What’s actually going on
4x on a 20% margin loses money. 2x on a 60% margin prints. The platform has never seen your margins. Send profit as the conversion value and it bids on what you actually get paid on.
Session: bidding on profit, not revenue
What you’ve been told
“Split campaigns by SKU and cap the winners.”
What’s actually going on
It exploits what is already proven, because proven is all it can see. Give it product-level margin and repeat-purchase data and it starts finding your next hero product instead of reselling the last one.
Session: hero product discovery
What you’ve been told
“Pick one source and stick to it.”
What’s actually going on
GA4 counts sessions, the platform counts its own influence, and neither knows which of those leads paid you. The only tiebreak is your own closed revenue, sent back to both.
Session: settling the attribution argument
What you’ve been told
“Buy an attribution tool.”
What’s actually going on
A tool can only model what it receives. Send spend and revenue for every channel from one place, and first click versus last click stops being an argument and becomes a view you can switch.
Session: cross-channel spend and revenue in one report
What you’ve been told
“Add more qualifying questions. Make the form longer.”
What’s actually going on
Google is buying form fills, because a form fill is all you ever told it about. Send the qualified lead back from your CRM and it starts buying leads that close. Your CPL goes up. Your cost per closed deal drops.
Session: offline conversion imports for lead gen
What you’ve been told
“Rewrite the ad. Open a new account. Appeal again.”
What’s actually going on
It is usually the landing page, not the ad. Know which claims the CAP code actually permits, then build the funnel so the claim is not the thing doing the selling.
Session: CAP Section 12 claims and platform health policy
What you’ve been told
“The pixel covers it.”
What’s actually going on
The pixel sees your website and nothing else. Offline sales, CRM stages, calls and returns never reach the platform unless you send them, and what you do not send, it cannot optimise for.
Session: server-side signals from every source
What you’ve been told
“Exclude them from the feed.”
What’s actually going on
Excluding hides the symptom. Send product-level sales and margin back and the algorithm stops funding the products that never convert.
Session: finding the spend you don’t need
What you’ve been told
“Look at the reach numbers.”
What’s actually going on
Reach counts impressions, not people you did not already have. Send new-versus-returning back as a signal and you can finally see whether the platform is discovering anyone.
Session: proving incremental reach
The stage
Led by practitioners and not preachers.
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Founder
Scaling High-ticket Lead Gen
Sam Follett
LoopRX
-
Founder
Scaling $1M+ ad budgets
Samuel Doualle
Frontline
-
Data Intelligence Engineer
HIPAA tracking & attribution
Lisa Koenn
-
Head of Performance
$100M+ paid social & growth
Dave L
Fella Health
-
Strategist
$600M+ paid media scaling
Barry Hott
Paid Media Strategist
-
Analytics Consultant
Ecommerce SEO & growth
Luke Carthy
Ecommerce SEO & Analytics Consultant
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Founder
Grew 1000+ brands globally. Helps brands scale using 1PD strategies
Vishnu Vankayala
CustomerLabs 1PD Ops
Awards night
Are you running for the Oscars of Performance Marketing?
The night we hand out awards for the work nobody usually sees: the account that got fixed, the test that failed usefully, the report that finally changed a client’s mind. Judged on the numbers, by people who run accounts.
- Best turnaround
- Best use of first-party data
- Most useful failure
- Lead quality over lead volume
- Restricted category work
The agenda
One track. Six sessions, fifty minutes each.
No clashes, so you don’t have to choose. Fifty minutes because fifteen isn’t long enough to show an account properly.
- Starts 10:00, travel in that morning
- Sessions done by 18:30
- Central London, 5 min from the station
-
09:00 AM - 9:15 AM
Welcome & Opening Remarks
-
09:20 AM - 10:00 AM
Ten minutes. No sponsor, no keynote.
AI in Performance Marketing: What Should You Automate, What Should You Own?
-
10:00 AM - 10:15 AM
Tea, Biscuits & a Quick Reset
-
10:20 AM - 11:15 AM
Break: 25 minutes, because 15 isn’t enough
Beyond Creatives: Achieve your business goals by training with 1P Signals walking beyond creatives.
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11:20 AM - 12:00 PM
New-customer-only conversions in Meta and Google
From Lead to Revenue: Building a Full-Funnel Growth Engine with GHL
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12:00 PM - 12:45 PM
Lunch & a Proper Catch-Up
-
12:50 PM - 1:30 PM
Lunch: seated, tables by segment
The Performance Marketing Pub Quiz :Test your knowledge. Win some seriously good prizes.
-
1:30 PM - 2:00 PM
Claims, restrictions and appeal trails in wellness accounts
When Meta Says No: Building a Growth Strategy Around Ad Restrictions
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2:10 PM - 2:40 PM
Supplemental feeds, asset groups, and reporting you can defend
Stop Losing Leads After the Form: Fixing Full-Funnel Leakage — Where lead-gen revenue disappears between acquisition, qualification, sales
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2:45 PM - 3:00 PM
Break: 25 minutes
And the Award Goes To… Performance Marketing Oscars
-
3:00 PM - 3:40 PM
Client reporting when the platform and the CRM disagree
Campaign structure for the business goals to improve the growth and profitability
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3:45 PM - 4:00 PM
One Last Cuppa & Cheers
Already doing it
Brands already on 1PD Ops
In-house teams and agencies who’ve booked seats. We publish the room makeup after the day too, including the bits that aren’t flattering.
Limited seats available
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Your food for thought
- Six sessions, 50 minutes each
- 150 performance marketers in the room
- Lunch, refreshments and drinks after
Regular
Built for founders, CMOs, performance marketers, agencies and ecommerce leaders.
£249 + VAT
You Pay £249 + VAT
Book Your PassYour food for thought
- Six sessions, 50 minutes each
- 150 performance marketers in the room
- Lunch, refreshments and drinks after
Have Questions?
Get In Touch With Us! [email protected]
The last two editions
Why performance marketers loved our previous summits.
This is our first UK edition. It isn’t our first summit. We’ve run the format twice and held the line on the thing that matters: nobody sold anything from the stage.
Their actionable insights are already sparking ideas I am eager to implement
#1PDOpsSummit #IndustryLeaders
It was an amazing experience to connect with industry experts, network with like minded professionals, and hear from some of the top speakers in the field
#1PDOpsSummit #performancemarketing
Thrilled to have attended the #1PDOpsSummit by CustomerLabs 1PD Data Ops !
Made some great connections and met amazing professionals in the industry
#1PDOpsSummit #CustomerLabs #FirstPartyData (1PD)
Had a great time hearing industry leaders and networking with a community of like-minded folks at #1PDOpsSummit
Our discussions on lead generation, conversion strategies, e-commerce growth, and first party data optimization were truly eye-opening
#1PDOpsSummit #CustomerLabs #IndustryLeaders
CustomerLabs 1PD Data Ops has a new solution to take our first party data integration to the next level
#1PDOpsSummit #FirstPartyData (1PD)